The Ethical Dilemma Of Nurses Face Ethical Dilemmas

In clinical setting, nurses face ethical dilemmas everyday. There is no perfect answer to ethical dilemmas in clinical area. It is important to identify ethics related situation, work as a team to address these problems and provide support for patient and families. Dealing with dilemmas is not just a nursing issue. But the role and function of nurses could affect whole team member and their patients too. In the given scenario, two different views of parents for the sick child create dilemmas. Mother (biological parent) insists that no medical treatment for religious reasons but in the other hand father (biological parents) insist for medical treatment and consultation. This paper discusses the ethical dilemma of given scenario and the solution by using Uustal’s ethical decision making. Because of different view of parents, the dilemma is whether to give child treatment or not. Life is vital to every body in this world thus the priority is to save human life is crucial to every one. Someone’s religious belief should not be obstacle in life threatening situation, it can be taken care after improvement of child’s condition. To deal with ethical dilemmas, systemic approach and ethical tools should be used to solve the problem. Uustal’s nine steps of decision-making model are used in this case. The first step is to identify the problem. Child came to hospital because of high fever, violent vomiting and convulsion at school. In the hospital, the physician diagnosed for meningitisShow MoreRelatedEthical Dilemmas And Moral Courage1473 Words   |  6 PagesAbstract In today’s healthcare environment nurses are faced with increasingly intricate ethical dilemmas. We encounter these dilemmas in situations where our ability to do the right thing is continuously delayed by conflicting values and beliefs of other healthcare providers. There are many nurses who face these ethical issues head on and others who put it aside. Keeping our commitment to patients requires moral courage. Moral courage aids us in addressing ethical issues and making the correct decisionRead MoreEthical Dilemmas Of An Ethical Dilemma1026 Words   |  5 Pagescreate ethical dilemmas. Situations will arise and nurses have a duty to protect the patients and themselves. This paper will outline a significant event in my practice that caused an ethical dilemma. Clinical Situation Ethical dilemmas are defined situations in which, there is a choice to be made between two options, neither of which resolves the situation in an ethically acceptable fashion (Your Dictionary). I had not been practicing as a nurse for long when I had to face an ethical dilemmaRead MoreEthical Dilemmas Of An Ethical Dilemma1029 Words   |  5 Pagesoften create ethical dilemmas. Situations will arise, and nurses have a duty to protect the patients and themselves. This paper will outline a significant event in my practice that caused an ethical dilemma. Clinical Situation Ethical dilemmas are defined as: situations in which there is a choice to be made between two options, neither of which resolves the situation in an ethically acceptable fashion (Your Dictionary). I had not been practicing as a nurse for long when I had to face an ethicalRead MoreEthical Dilemma And Ethical Dilemmas1630 Words   |  7 PagesIntroduction The purpose of this paper is to present an ethical dilemma, as well as describe stakeholder involvement and any policies and laws involved in this dilemma. According to Butts and Rich (2016), an ethical dilemma is defined as a complex situation in which a person must chose between two actions. Ethical dilemmas are predominant on a day to day basis in the nursing profession. When nurses face ethical dilemmas, often none of choices or options feel completely right therefore they areRead MoreEthical Dilemmas1461 Words   |  6 PagesEthical dilemmas are common issues that every businessman has to face at their working environment. It is not such an easy task for businessman to have an ethical decision making, to choose what the â€Å"right† thing to do. In this following factual scenario, John also has to face some ethical dilemmas in his working environment and have difficulty to find appropriate solution. After a brief summary of the facts, I will discuss some ethical dilemma s which John is confronting and some approaches to ethicalRead MoreEthical Dilemmas : Ethical Dilemma824 Words   |  4 PagesDiscuss the ethical dilemmas PMHNPs sometimes find themselves in and name the opposing ethical principles Ethics can be described as the act of doing good or doing what is considered right based on the individual s understanding. Ethical dilemma’s are the conflicts that evolve from the understanding of different course of action or expectations. PMHNPs face ethical dilemmas just like other nurse practitioner specialties. There has to be mutual trusting relationship between the therapist and theRead MoreMy Professional Moral Compass730 Words   |  3 PagesRunning head: MY PROFESSIONAL MORAL COMPASS My Professional Moral Compass Pamela Chesnut Grand Canyon University Ethical Decision Making in Health Care NRS 437V July 26, 2012 My Professional Moral Compass A professional moral compass is something everyone has and lives by. It helps assist in making decisions and is based on morals or virtues. My personal moral compass is directed by various inspirations, passions, and values that I try to live by. Compassion, loyaltyRead MoreLegal an Ethical Issues in Nursing Essay872 Words   |  4 PagesTitle: Ethical and Legal issues in Nursing paper Student Name: Aleyamma John, RN Course Name/Number: NUR/391 Due Date: Mar 21, 2011 Instructor Name: Dolores Martinez Nurses are facing many legal or ethical dilemmas in their career. Nurses should combine knowledge of ethical and legal aspects of health care and professional values into nursing practice. It is very essential to know what kind of dilemmas nurses may face during their profession and how they have been dealt with in theRead MoreEthical Dilemmas Of A Nurse1376 Words   |  6 PagesIn this essay I will look at the range of ethical dilemmas that a Nurse may encounter whilst working in a health and social care setting and discuss how individual workers and agencies will deal with these dilemmas. I will also look in the decisions to resolve the dilemmas through the perspectives of different ethical approaches. AC1.1 An Ethical dilemma is a problem without a satisfactory resolution. Nurses can face ethical dilemmas everyday whilst at work in almost any work setting. Ethics involveRead MoreEthical Principles Are Applied When Considering Ethical Decisions Essay798 Words   |  4 PagesEthical principles are applied when considering ethical decisions. Autonomy and beneficence are two out of the seven ethical principles. Autonomy is basically the right, that a person can make decisions for herself; while beneficence is the act to benefit and avoid harm to others (Alfaro-LeFevre, 2013). In this case of ethical dilemma, a 17-year-old patient with Hodgkin’s lymphoma wanted to stop her chemotherapy treatment. Although, the patient is displaying autonomy, she was under age at the time

Industrial Revolution Impact On Society - 1092 Words

Industrial Revolution: Impact on Society Chernyka Love HIST112 Professor Adam Howard American Military University 15 March 2015 The Industrial Revolution is a term used to describe a period characterized by a transition from old to new processes of manufacturing. This period occurred during the 18th and 19th century. The transition was seen to include movement from primitive hand production to the same type of production using faster more efficient means by use of machines. The era also featured increased use of steam as a means of propulsion for machines, chemical manufacturing and iron production. In the Industrial Revolution, textile industries would dominate employment. The Industrial Revolution marked a great turning point in history. It impacted all aspects of life, from economic to social aspects and every different level in society, by creating more for people who were used to less. According to Hopkins (2000) urbanization is one of the most evident effects of the Industrial Revolution. The Industrial Revolution was responsible for changes in labor patterns, wealth, and material production. Although , most of the rural areas at the time remained as farming communities. The lives in those living in cities would change drastically. The increase in factory work would lead from the need for development of a system for strict factory discipline. Reform movements, were also running rampant due to increased unsafe working conditions and child labor in factories. InShow MoreRelatedThe Impact of the Industrial Revolution on Western Society1367 Words   |  6 PagesThe Industrial Revolution had a significant impact on Western society and the effects were numerous and mainly positive. The Industrial Revolution began in England in the 1790’s and spread throughout Europe and eventually to America. The extensive effects of the Industrial Revolution influenced almost every aspect of daily life and human society in some way. During this time period, widespread transportation such as railroads became available and important for the movement of goods and people. AlsoRead MoreIndustrial Revolution Impact On Western Society1521 Words   |  7 PagesWestern society today, it is easily possible to communicate with people, travel, make purchases, and use those purchases. People can easily buy things that they need at a store, drive a car to work and to visit friends, or pick up a phone or computer to speak to friends. However, none of this would be possible without a means of communication, factories to manufacture the products, places to work, and ways to travel and transport goods. It can easily be seen that the Industrial Revolution is oneRead More Industrial Revolution and Its Impact on the Society Essay983 Words   |  4 PagesIndustrial Revolution and Its Impact on the Society Change whether it be positive or negative is unavoidable. Change is the whole reason the Earth is a reality in the first place. If we look at the creation of the world both from a biblical sense, god wanted to create something new, thus we have all of the living creatures on this planet. If we look at the same example from the big bang and evolutional theory we have come to the same conclusion. Should that have been the only transformationRead MoreImpact Of The Industrial Revolution On Our Society1864 Words   |  8 Pages The Industrial Revolution The Industrial Revolution left an everlasting impact on our society because it changed the way humans produce goods and materials, and this impact was felt around the world. Things would be quite difficult today if we were still relying on the technology from 1812. Throughout the last century, technical innovations have enabled people to live better and more productive lives. Humans have evolved with time, and as we have evolved, so must our technology. Innovation is partRead MoreImpact Of The Industrial Revolution On Capitalism And The Contemporary Society Essay1625 Words   |  7 PagesThe impact of the Industrial Revolution on Capitalism and the Contemporary Society, When looking into the past during the Industrial Revolution, there were many cause and effect events that occurred, the Industrial Revolution changed the lives of many, these changes in society were caused by the innovations of the time period, and the need for a more productive environment. There was a movement from an agricultural society to a manufacturing society; these changes affected the family’s abilityRead MoreThe Industrial Revolution And Its Impact On Society And The Business World1668 Words   |  7 PagesThe industrial revolution had a significant impact upon society and the business world. This impact is keenly felt throughout Bartleby as Herman Melville tries to illustrate the strong sense of tension and dread that manifests during the industrial revolution. The source of these sensations comes from the growing influence of technology. The industrial revolution hailed a plethora of new technology all centered on business, commerce, and productivity. However, with the increasing efficiency of technologyRead MoreThe Impact of the Industrial Revolution on British Society and Economy2053 Words   |  9 PagesThe impact of the Industrial Revolution on British society and economy There is no doubt that the Industrial Revolution plays a central role in the modern British history. The structure of British society has forever changed by the impact and consequences of Industrial Revolution. The Industrial Revolution is often stated as the increase of the number of factories, the exercise of steam power in a wide range of area and the mass-production produced by new technology in the course of 1750 to 1850Read MoreThe Impact Of Industrialization On Society During The Industrial Revolution1721 Words   |  7 Pages Examine in detail the History of the Industrial Revolution. Discuss why Britain led the way in the Industrial Revolution and also explain in detail the effects of industrialization on society. Had it not been for the industrial revolution, I would doubt very much that we would enjoy the technology we have in the year 2000. The reason we have this technology is that between the years 1750 and 1914 a great change in the world s history was made. People started to discover faster methods of producingRead MoreImpact Of The Industrial Revolution On The Society Of The American Citizens1677 Words   |  7 PagesThe industrial revolution in the 1800s enhanced the lives of the American citizens. No longer were cultivation and farming a chief concern; instead, manufacturing and machinery were the major improvements of that time. Still today, big corporations are looking for the next big thing that could aid citizens in their everyday lives. What is often ignored, however, are the environmental factors that are being affected by the decisions made by these industries. Harmful acid rain, smog, and buried nuclearRead MoreThe Impact Of Industrialization On Society During The Industrial Revolution1724 Words   |  7 PagesThe Industrial Revolution Examine in detail the History of the Industrial Revolution. Discuss why Britain led the way in the Industrial Revolution and also explain in detail the effects of industrialization on society. Had it not been for the industrial revolution, I would doubt very much that we would enjoy the technology we have in the year 2000. The reason we have this technology is that between the years 1750 and 1914 a great change in the world s history was made. People started to discover

Immigration Policies and Community Services †MyAssignmenthelp.com

Queston: Discuss about the Immigration Policies and Community Services. Answer: Introduction: The present question is based on the provisions regarding ANZSCO, which is an abbreviated form of Australian and New Zealand Standard Classification of Occupations[1]. In Australia, migration is a common problem and therefore the government of Australia has taken many steps to make the process of immigration proper and systematic. This visa is given on the basis of skills and classified regarding the occupations and job existed within the premises of Australia and New Zealand. ANZSCO standardised the base of the occupations and analyse the occupational data for the provinces of Australia. It derives its origin from the Bureau of Statistics of Australian and New Zealand and Department of Education, Employment and Workplace relations. Every profession under this system has been encoded and the code for the veterinarian profession is ANZSCO 234711. The assessing authority regarding the veterinarian is Australian Veterinary Boards Council (ABVC). The visa given in this area is governed by either sub-class 489 or sub-class 189. The term of Sub-class 489 visa is 4 years and it may lead towards the permanent skilled Regional visa that is mentioned under sub-class 887 visa. When the applicant has no sponsor in the provinces of Australia, he can apply for Skill independent visa under sub-class 189. This visa allows the applicant to work in the provinces of Australia on permanent basis. There are two skill lists present in the visa system that are Medium and long term Strategic skills list (MLTSSL) and the other one is Short term Skilled occupation list (STSOL). The visa for veterinarian is attracting the provision of Medium and long term Strategic skills list (MLTSSL) as it is required under the requirements of skilled visa. In Australia, the Migration Act is regularising all the provisions regarding the migration and visa system[2]. Under the Act, all the relevant provisions are been mentioned regarding the visa system. The kinds of visa are being described under section 30 of the Migration Act 1958. The provision regarding the special category visa has been engraved under section 32 of the Act. These visas are temporary in nature. The application by the non-citizen for visa has been provided under section 45 of the Migration Act 1958. The Visa Bureau in Australia has been prescribed certain requirements for achieving the skilled visa and the application can be made only after fulfilment of those requirements that are as follows: One must be under the age of fifty years during the time of application; One should have competency regarding the English language. The occupation that has been chosen under the skilled visa must be engraved under the Medium and long term Strategic skills list (MLTSSL). The skill of the applicant must be assessed by the assessing authority of Australia. In the present case, the assessing authority for the profession of Veterinarian is Australian Veterinary Boards Council (ABVC). The applicant is required to be fit and his condition of health should have to be reasonable at the time of making the application. The assessment body will also assess the character of the applicant during the process of skilled visa. The test of International English Language Testing System or IELTS is one of the most popular tests on the English language and it is required to get approval for studying in Australia. It conducts by way of speaking assessment. The test is three fold in nature such as speaking, reading and listening. The speaking test is conversation type and the same will be marked on the basis of fluency and coherence. In case of the reading test, the band score of the examinee should be based on the total number of marks. For an example, if someone gets 23 out of 40, his band score will be 6. The rating score regarding the listening is quite similar to the reading test. The marks are being calculated by adding all the scores of three tests and divide the number by four. The number should be round up to 0.5 and in this process one can get his band score. In this case, Angela has scored 6.5 and that means she is a competent user and has efficient knowledge on languages. The scoring list of the test has prescribed certain marking provisions regarding the same and it has been stated under the marks 6 and 7 that the scorer of this group has certain misunderstanding but has certain good command regarding the language. It has been stated that the standard band score for the test is 6.5. Each of the three topics hold 40 marks each and when a person scored 26 to 29 out of it, will be scored 6.5 marks. In the present case, it has been observed that Angela already obtained a visa under sub-class 485 that are given to continue study in the provinces of Australia. However, she now wanted to obtain a permanent resident visa in the provinces of Australia. It is required to mention that she had scored 6.5 in the test of International English Language Testing System or IELTS. The profession regarding the veterinarian occupation has been pointed out under the ANZSCO as 2347-11. After analyzing all the facts of Angela, it can be stated that sub-class 189 will be appropriate for her. The reasons are that under the skilled list for veterinarian course, two sub-classes are mentioned i.e. 489 and 189 and the time limit of the later one is permanent in nature. In this class, family sponsorship is not necessary and it has been learned from this case that Angela is not willing to get State sponsorship and she agrees to get sponsorship from her aunt only if it is required. It is an independent skil led visa and the applicant of this vi9sa should be under the age of 45 years. Therefore, it can be stated that this visa can be suitable for her. Reference: MacFarlane, Ewan, et al. "Use of antiseptic hand rubs in the health and community services industry: an Australian population?based survey." Contact dermatitis 73.3 (2015): 157-162. Wright, Chris F. "Why do states adopt liberal immigration policies? The policymaking dynamics of skilled visa reform in Australia." Journal of Ethnic and Migration Studies 41.2 (2015): 306-328.

Plato On Justice And Injustice Essays (1128 words) -

Plato On Justice And Injustice Plato on Justice and Injustice In The Republic, Plato attempts to demonstrate through the character and discourse of Socrates that justice is better than justice is the good which men must strive for, regardless of whether they could be unjust and still be rewarded. His method is to use dialectic, the asking and answering of questions which led the hearer from one point to another, supposedly with irrefutable logic by obtaining agreement to each point before going on to the next, and so building an argument. Early on, his two young listeners pose the question of whether justice is stronger than injustice, what each does to a man, and what makes the first good and the second bad. In answering this question, Socrates deals directly with the philosophy of the individual's goodness and virtue, but also ties it to his concept of the perfect state, which is a republic of three classes of people with a rigid social structure and little in the way of amusement. Although Socrates returns time and again to the concept of justice in his discourse on the perfect city-state, much of it seems off the original subject. One of his main points, however, is that goodness is doing what is best for the common, greater good rather than for individual happiness. There is a real sense in which his philosophy turns on the concepts of virtue, and his belief that ultimately virtue is its own reward. His first major point is that justice is an excellence of character. He then seeks agreement that no excellence is achieved through destructive means. The function of justice is to improve human nature, which is inherently constructive. Therefore, at a minimum, justice is a form of goodness that cannot be involved in injuring someone's character. Justice, in short, is a virtue, a human excellence. His next point is that acting in accordance with excellence brings happiness. Then he ties excellence to one's function. His examples are those of the senses -- each sensory organ is excellent if it performs its function, as the eye sees, the ear hears. Therefore, the just person is a happy person is a person who performs his function. Since these are tied together, injustice can never exceed these virtues and so justice is stronger and is the good. However, Socrates does not stop there. He goes on to examine the question of the nature of justice and the just life. He identifies the four of the Athenian virtues: wisdom, courage, moderation, and justice. For the bulk of the book, he looks at each virtue separately in terms of the perfect city state, but our focus is on justice. But he makes the point that justice, of the virtues, resides in man's relations to other men, not just in man as an individual. Thus, it is an excellence in social organization and in the organization of the human soul. So justice is a virtue which must be connected to the function of efficient and healthful cooperation. Justice is in one sense the greatest virtue for it is key to making the other virtues work together for the common good. If all the parts are to work together as a whole, each must have on function to excel at. Like the organs of the body, all contribute to the whole, but the eyes only see, the ears only hear. They do not share functions. Using this analogy, justice would be something like the moral mind which guides the body in its activities. Justice, then is the head, at the top of the hierarchy in social terms. When the other three virtues work together in orderly fashion within the state, justice is produced. But for justice to be produced, it must come from everyone doing his assigned function under the excellent guidance of the ruling class. Despite his emphasis of justice as a function of the perfect state, Socrates also deals with justice as a personal virtue.He finds that there is a parallel between the organization of the state and the organization of the individual. Just as there are three virtues other than justice, Socrates finds three parts in the individual soul -- sensation,

COMPARACION DE LA S DOCTRINA S DE LAS OPERACIONES Essays

COMPARACION DE LA S DOCTRINA S DE LAS OPERACIONES DE DEFENSA MOVIL ENTRE LOS EJERCITO S DE PERU Y DE BRASIL. INTRODUCCION . Resumen del trabajo . El presente trabajo tiene por finalidad hacer un breve estudio de las doctrinas militares para operaciones defensivas de los ejercitos del Peru y Brasil, particularmente la defensa movil; asimismo realizar una comparacion entre ambas para determinar ciertas ventas y desventajas de cada un a de ellas . Finalmente presentar algunas conclusiones y recomendaciones que pueden ser consideradas en ambas doctrinas. La doctrina militar de los ejercitos obedece a la situacion estrategica que vive su pais. En el caso de Peru y Brasil sus situaciones estrategicas difieren particularmente en virtud de las amenazas que e nfrentan en el contexto mundial (externo) e interno, asi como de sus aspiraciones nacionales que son productos de esa realidad; sin embargo, compartimos situaciones problematicas similares y que podemos enfrentarl as juntos como es el caso de la proteccion y soberania de la amazonia, el trafico de ilicitos a traves del Amazonas y sus afluentes, asi como a lo largo de nuestra extensa frontera. Tambien compartimos intereses estrategicos comerciales al formar juntos, el eje de desarrollo Atlantico - Pacifico. Todos estos aspectos han motivado la iniciativa de ambos paises de integrar lazos politicos y comerciales la cual involucra la integracion de nuestros ejercitos a un nivel de intercambio doctrinario y academico, es asi que desde el ano 2003 tenemos en el Peru oficiales del ejercito brasilero como profesores y alumnos en nuestras escuelas de perfeccionamiento, tambien, nosotros tenemos oficiales alumnos en el ejercito brasilero. Situacion estrategica de Peru . El Peru atraviesa hoy una bonanza economica y relativa estabilidad social (producto de la misma) sin embargo, aun enfrentamos el descontento social fruto de la desigualdad y la desconfianza en los gobernantes, el poder judicial y otras instituciones del estado. La seguridad nacional se ve seriamente afectada debido a que aun enfrentamos el problema del terrorismo en el VRAEM , el TID y el crimen organizado; en lo referente a l a Integridad Territorial (que en un sentido amplio implica tanto la integridad territorial interna como la externa: fronteras) el Peru ha descuidado la participacion constitucional de la FFAA en este pilar, la explotacion de recursos minerales a traves de contratos oficiados por el gobierno carecen la evaluacion o aprobacion de "quien es responsable de la integridad territorial", lo que ha ocasionado grandes protestas de descontento popular. Asimismo, el problema de la mineria ilegal y tala ilegal proyectan problemas mayores que aun no asume frontalmente el gobierno y en donde tiene competencia las FFAA. En el ambiente externo, es conocido la estrategia (a gran escala y que ya esta en curso: brazo economico) e intencion de Chile por poseer nuestros patrimonios directa o indirectamente, sabemos asimismo la crisis energetica e hidrica que afronta y afrontara en un futuro cercano lo que le obligara a tomar medidas drasticas. Todos estos aspectos configuran un escenario inestable para lo cual, ademas de ser conscientes, debemos estar preparados. Situacion estrategica de Brasil . Brasil comparte muchos de nuestros problemas internos (a excepcion del terrorismo) los estan representados por la inestabilidad social fruto del descontento frente a sus gobernantes y la falta de seguridad interna (alto nivel de crimen organizado). Asimismo, la mala reparticion de riquezas que establece picos elevados de poblacion rica, asi como valles extremos de pobreza (mayores al Peru). En la parte externa, Brasil nos adelanta en su preocupacion de "ser permanentemente conscientes" de la problematica que enfrentan, particularmente en la soberania exclusiva, proteccion y conservacion de la selva amazonica. Este problema ocupa seriamente su preocupacion debido a la amenaza constante de paises, organismos e organizaciones internacionales que utilizan como mascaras ciertos personajes y circulos de poder; ellos pretenden aduenarse de su gran valor para obtener sus frutos so pretexto de su cuidado en calidad de bio -reserva mundial. Es por ello que Brasil, ha asumido el papel de "padre protector" que busca "hermanos e hijos aliados" pues comprende que esta labor no podra realizarla solo, razon suficiente para justificar nuestra integracion reciente. ANALISIS Resumen de la doctrina en operaciones defensivas del ejercito del Peru. La doctrina de defensa del Ejercito del Peru,

Love Death Hate Life essays

Love Death Hate Life essays Through the film, The Bride of Frankenstein, the Pygmalion myth is revised and also, abused. It is almost a complete revision of the original Pygmalion myth, in regards to the idea that, the film, The Bride of Frankenstein, is actually a continuation of Galateas point of view after creation, with Galatea being represented by the Frankenstein Monster. The film follows the characters through their struggles, fears, and desires. Desire is the key component to the endlessly troublesome events that take place in the film. To create Frankenstein, the body parts of deceased humans were stolen from their graves and tombs to later be sown together to create the monster. Dr. Frankenstein wanted to create life not through normal reproduction, but through scientific experimentation. Once the body parts were sown together, Dr. Frankenstein ran bolts of electricity through the body to instill life into his newly formed creature. The experiment proved a success until Frankensteins creature realized his physical strength (and therefore, power over others), and sought independence from the Doctor (only after first attempting to kill him by way of the windmill). Frankensteins only desire was to be accepted by human beings; He wished to be treated and acknowledged as an equal. The Pygmalion myth takes place in ancient Greece where Pygmalion was a creative sculptor and beloved king. Creating the woman of his desires is his ultimate goal. After his statue is virtually finished, Pygmalion prays to Venus to bring his ivory figure to life. Frankensteins creator, Dr. Frankenstein, portrays Pygmalion. Pygmalion was a highly regarded king in his era. Like Pygmalion, Dr. Frankenstein possesses a rather high position in society. He achieved this stature through his impressive inventions. Both Pygmalion and Dr. Frankenstein are loathed by their creations. Frankenstein is created in Dr. Frankensteins lab in Gene...

Tata International Marketing Analysis Essay Example | Topics and Well Written Essays - 2500 words

Tata International Marketing Analysis - Essay Example In developing countries like China, India, and Brazil the demand is a great demand for small cars, where the reason is that the majority of the population belongs to the mid-class and prefer small cars rather than highly expensive luxury cars (Enderwick, 2012). Similarly, the rise of oil imports in the developed countries like US has lead to higher demand for fuel efficient cars. This has somehow promoted small car models, which are highly fuel efficient and cost effective (Enderwick, 2012). This study will give a detailed analysis of Tata Motors Company in order to understand how much enterprise is successful in its ultra-low cost car brand â€Å"Tata Nano† (McLoughlin & Aaker, 2010). The analysis will evaluate Tata Nano’s international marketing strategy with respect to the global market segments. The learning objectives in the study are to understand the position of Tata Nano market and to know how Tata Motors is compelling with its International marketing strategies (Kotler, 2009, pp.46). Background to Tata Motors Tata Motors is one of the major car manufacturing companies of Tata Group, the most recognized group in the Indian conglomerate market. The group is present in 85 countries across the world with a workforce population of 300,000 people working at the same time (Weihrich & Cannice, 2010). The Tata Group has founded 98 companies working in different market and business segments. All of this shows that The Tata Group is a leading benchmark in the Indian stock market and it is with a unified presence in the world’s multinational spectrum (Weihrich & Cannice, 2010, pp.103). Tata Motors is one of the stemming companies of the Tata Group. Along with the manufacturing of different car segments like trucks, trailers, and passenger cars, Tata Motors had found a distinctive recognition in India especially in passenger cars like Tata Nano (Akhanov et al., 2009). The car has become popular just because of its Ultra-Low Cost feature. It has touched the hearts of million Indians, who love the car just because of its cheap and easy to afford characteristics. Tata Motors holding a 15-20 percent share in the Indian passenger car market has stabilized a good position domestically, but due to low international sales volume the brand is weak in the global market domain (Akhanov et al., 2009). Analysis and Assessment of Tata Nano Theory of Blue Ocean Strategy â€Å"In a market there are two formats of industries, red oceans and blue oceans. Red oceans are old industries present with conventional norms and settings in the market while blue oceans are untouched market segments, where there is a space to adjust new products with new trends† (Kim & Mauborgne, 2005). Practice It was the fiscal 2008 when Tata Motors launched Nano on a global stage. The launch ranked the car to the World’s cheapest cars category, where it got available in the price US$2,230. This was the first time that India retrieved such cheapest ca r, which included all the features of a brand new car with the drastic attribute of affordability (Pride & Ferrell, 2011, pp.652). The Nano brought lots of expectations for Tata Motors, where the effort has been to promote it in the European corners. In this respect, the company follows extensive growth strategies to bring the car on the International market segment, where there is a need to understand the global low-cost